Listicle blog posts are a favorite among people. Their scannable format aligns perfectly with modern audiences’ browsing habits, leading to longer time-on-page and higher engagement rates.

They work especially well for sharing tips, ranking items, or compiling favorite resources. So, whether you’re looking to entertain, inform, or persuade, listicles offer a versatile way to engage your audience.

Here are some key elements that should be present in a well-crafted listicle:

• A catchy headline (featuring a number) optimized to increase clicks
• Brief introduction that outlines the purpose of the list
• Clear and concise points or list if items, each paired with a short description
• Visual elements like infographics, charts, or branded images to boost social sharing

This blog piece from the haircare brand, OUAI, is a good example of a listicle engineered for maximum reader engagement. It begins with a compelling, number-driven headline “The 6 Best Brushes For an At-Home Blowout” that quickly communicates what the content promises.